Several years ago, I visited with an executive who wanted his company to become a major player in the logistics park business. He had filled a ceiling-to-floor, wall-to-wall whiteboard with an analysis seeking to deconstruct the BNSF-CenterPoint deal at Joliet, Ill. I was reminded of the scene in the movie "A Beautiful Mind," in which John Nash converts an abandoned shed into an office where he conducts hallucinatory analysis.
Similar misgivings come to mind when one hears of the development of logistics parks, or inland ports. While the premise is simple - co-locating intended distribution centers with envisioned transportation terminals - the execution of the task is daunting. Success depends on the proper alignment of transportation, distribution and economic factors.
As the intermodal industry grows ever larger, there is a never ending search for large greenfield sites. These undeveloped areas are suitable for development and large enough to allow for a properly designed intermodal terminal. For years, intermodal used "hand-me-down" terminals originally designed for some other purpose. Not only were these facilities often ill-suited for efficient intermodal transfers, but they also lacked any adjacent space to accommodate expansion.
Complicating site selection for intermodal terminals is the need for mainline rail and highway access. The former enables trains to be placed and pulled by railroads' road crews, eliminating the time and expense of switching. The latter ensures easy truck access to the local market and markets 300 to 600 miles away.
Historically, such parcels of land are rare. Too often, projects fail because developers build where the land is, not where the facility should be.
The few available parcels often confront local opposition. Thirty years ago, Conrail wanted to build an intermodal facility in Philadelphia. When a suitable property finally emerged, the city abruptly pulled its support because of the potential destruction of the area's charm. The focal point of the neighborhood was the Philadelphia State Hospital (formerly the Byberry Insane Asylum). Conrail subsequently built the terminal outside the city.
Every major railroad could relate a similar horror story regarding intended intermodal terminal development. Part of the problem is that intermodal terminals, measured in jobs-per-acre, are poor employment generators. Warehouse and distribution facilities, by comparison, are robust job creators.
Real estate developers are politically savvy and adept at navigating complex zoning approvals. By colocating an intermodal terminal with a logistics park, the railroad gains access to land and a sophisticated partner, which can overcome local objections to terminal construction. The developer can sell the proximity of an intermodal terminal to potential customers as a drayage cost savings and line haul service improvement. This only works, of course, if the railroad actually has robust network connectivity to the intended location.
Distribution is also a key condition for success. The supply chain transforms raw materials into work in progress, and then finished goods. Although the first two are usually delivered to a production facility, finished goods are often delivered to a DC for assembly into store deliveries.
A DC network must be able to accommodate changes in store locations and merchandise strategies (expansion into grocery sales, for example). The result may be a successful facility for the developer, but one that fails to generate volume for the railroad.
The third success condition, economics, is frequently forgotten. ProLogis's Shanghai facility may provide a good example of a project that lacked prudent economic analysis. The developer built the facility, at great expense, in a "logistics city." ProLogis was certain the facility would generate years of profit. Unfortunately, the company strayed from its core strengths into a transaction that valued intuition and common wisdom more than prudent economics. Less than two years after the facility opened, ProLogis, in an unsuccessful attempt to prevent bankruptcy, quietly unloaded its Asia properties.
Although few transportation companies have real estate skills, and vice versa, I'm amazed at the number of experts who claim to understand their partners' business. Successful projects are winners for each partner on their own terms. A railroad must have enough volume to adequately utilize a new terminal, without counting on "new business," just as the real estate developer must be able to attract customers independently.
Developed carefully, such ventures can be win-win. Otherwise, they are complicated delusions seeking to address a simple business need.
By Ted Prince
TOO OFTEN, PROJECTS FAIL BECAUSE DEVELOPERS BUILD WHERE THE LAND IS , NOT WHERE THE FACILITY SHOULD BE.
This article was originally published in The Journal of Commerce by Ted Prince. Ted Prince is Chief Operating Officer at Tiger Cool Express LLC. Contact him at email@example.com.